Email Lists: Vital Element of Internet Marketing | AusTeachers

With the recent rise of online businesses in Australia, email lists are becoming more and more important for internet marketing and to keep a constant growth of the business. Even though, internet business in Australia is still lagging behind United States but Australian Bureau of Statistics shows a growth of 32 percent in online business for the year of 2011. Statistics released by ABS for the year of 2011 reveals that businesses in Australia received online orders worth of 189 billion dollars, an increase of 46 billion dollars from previous year. Even though, the growth is satisfactory but small businesses are still lagging behind as only third of businesses with less than 5 employees use internet marketing as a tool to expand their business.

Importance of Internet Marketing

Today, internet marketing and online presence is becoming a reality in terms of success of a business. Both, small and large businesses are using different techniques for online marketing in order to grow in the highly competitive business market in Australia. One of such techniques is use of email lists for internet marketing or for an online business. Many online businesses use different techniques or tactics, but it is important that all used techniques are within the limits of described laws and regulations and are according to the best established practices. Many online businesses depend heavily on email marketing for the success of their business. For this purpose, most businesses create an email list on their own to use the list for internet marketing.

Common Misconception

One of the common misconceptions in online business community is giving more value to quantity instead of quality. Most businesses believe that the more emails you have to market, the more business you will get in return but studies and statistics shows that this is not true. For an excellent email list that can actually contribute to the online business, quantity is not important. Quality is better than the quantity as including unnecessary emails cannot increase the business instead less but related emails to your business are important. For an adequate list, only emails of the people who are interested in that specific business are included or those who are qualified to include in any specific email list. For using email lists, it is very important to focus on quality instead of quantity otherwise desired results will not be achieved.

Creating a Quality Email List for Your Online Business

First step: is to find a quality email service provider (ESP) that can help you in creating a list.

Second step: is to encourage your website visitors to sign-up with your online business. Make sure to make the sign-up option prominent and highly visible on your website. It is also important to keep the sign-up option for your visitors at every page of your website. You can also encourage email sign-ups by offering different incentives to your visitors.

Third Step: Find more emails interested in your business through different offline sources like collecting emails from any related physical store, local events and related conferences.

Fourth Step: Collect all the emails at one place and scrutinize them before creating a final list. You can create multiple email lists by dividing emails into groups according to your marketing requirements.

Source: http://austeachers.net/email-lists-vital-element-of-internet-marketing/

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