Marketing and Communications Resume Sample | Resume My Career

The sample below is for a Marketing and Communications Resume. This resume was written by a ResumeMyCareer professional resume writer, and demonstrates how a resume for a Marketing and Communications Candidate should be properly created. Our Certified Professional Resume Writers can assist you in creating a professional document for the job or industry of your choice.

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SALES & BUSINESS DEVELOPMENT
Sought-after marketing, sales management, business development leader with demonstrated excellence in sales growth, account management, and operations management. Expert-level sales and account management strategist who resurrects faltering divisions and restores profitability. Skillful at establishing process improvements that advance performance levels and drive company objectives. Exceptional record of multi-unit management and improved customer satisfaction levels.
? Exceptionally skilled professional with demonstrated excellence in building and driving superior operation success, advanced negotiations, new business development, and strategic planning.
? Adept and capable of developing sales, marketing, and business processes that advance product and company penetration.
? Champion at program/project development operations. Analytical, intuitive expert with proven record of reaching target customers and identifying emerging trends.

CORE COMPETENCIES
Buying / Sourcing ? Brand Management ? Strategic Marketing ? Pre- and Post- Sales Product Development New Business Development ? Product Design and Selection ? Vendor Relations ? Market Trends ? Forecasting Negotiation ? Business Development ? Team Leadership ? Communications ? Mentoring ? Territory Development ? Account Management ? Client Relations ? International Market Expertise ? Advanced Negotiations ? Monetization of Multimedia Assets ? Budget Administration ? P&L Management ? Organizational Restructuring ? Profitability Improvement ? New Sales Product Development

PROFESSIONAL EXPERIENCE

Grand ? Am Road Racing, NASCAR Company, Daytona Beach ? FL 2008 ? 2011
Vice President, Marketing and Communications
Innovatively developed and executed strategic short- and long-term marketing and communications plans, operational goals, and performance metrics that drive productivity, ensure a high level of consumer interest, and drive attendance. Oversaw all aspects of brand management, research, consumer marketing, creative development, sales, partnership management, digital, and public relations departments. Lead management staff over 34 indirect reports, manage budget, negotiated agency contracts, and built relationships with various partners in the US, and coordinate with international partners in 187 countries and territories. Efficiently utilized social media marketing strategies via the use of Groupon, Facebook, and twitter delivered a 40% increase in attendance for events while also delivering onsite media elements through YouTube and others.
Key Highlights:
? Triggered an increase in sales opportunities through partner promotions utilizing partners? digital communities.
? Partnered with Toshiba America Business Solutions to provide cutting-edge technology solutions and mobile business accommodations at all GRAND-AM events and negotiated multi-year agreement to create one of the largest sponsorships.
? Championed the negotiation of a multi-year $20M official tire supplier agreement with Continental Tire.
? Designed a non-exclusive marketing platform working with BMW, Porsche, Mini, Ford, GM, Mazda, and Kia.
? Orchestrated the negotiation of partnership agreements including member benefits of discount programs with Continental Tire, Intercontinental Hotel Group, Toshiba, and others expanding partnership management team by 50%.

International Speedway Corporation, (ISC), Daytona Beach ? FL
Senior Director, Consumer Marketing 2006 ? 2008
Planned and executed regional market research and analysis. Authored and managed operational and marketing budgets. Led and directed a forward-thinking interactive marketing team. Defined strategy and developed
comprehensive marketing plans. Liaised and communicated with customers, management, internal departments, and vendors to coordinate overall direct marketing and internal resource marketing efforts. Served as track

advocate for Chicagoland, Kansas, and Michigan International Speedways and guided them on marketing strategies to increase ticket sales. Conducted new creative and brand development process for seven event venues with extensive consumer research and full development and implementation of brand vision, mission statements, and communications. Effectively negotiated and implemented corporate service contracts with Orbitz for travel services and negotiated the NASCAR Nationwide Series Sponsorship for the 2007 Daytona International Speedway.
Key Highlights:
? Directly contributed to the development of Racetickets.com?s ticket and travel website with sales in excess of $50M in motorsports event tickets and travel packages.
? Increased retention of current ticket buyers and improved communication efforts with lapsed and potential new customers by developing integrated marketing and consumer contact processes online and offline.
? Instrumental in improving targeted marketing campaigns by managing implementation of Campaign Management System, providing a 360-degree view of prospective consumers? needs and desires.

Director, ISC Interactive 2004 ? 2006
Spearheaded operations, developed and managed all aspects of the previously acquired RMG3?s portfolio of websites. Effectively negotiated contracts for web development and management of all third-party clients including Speedway Motorsports, Inc., Pocono International Speedway, U.S. National Men?s Soccer Team, Arena Football League, Alltel, M&M?s, and Motorsports Authentics.
Key Highlights:
? Doubled monthly revenue and successfully increased client base by planning and leading execution of online advertising campaigns and designing and implementing strategic customer-retention projects.
? Increased the online ticket sales by more than 35% year-over-year through increased use of effective e-mail communications and newsletters by over 200% to consumers.

RMG3/Teamtalk PLC UK, Chicago ? IL 1999 ? 2004
President/Vice President, Sales and Marketing
Founded RMG3 an Internet development and technology company in 1999. Promoted to take over the entire U.S operations, after the sale of the company, and proceeded to streamline and increase efficiencies to direct the U.S in a strategic plan to achieve profitability. Negotiated technology and service contracts on behalf of RMG3. Developed business models for advertising revenue on site, as well as web development and managed revenue. Managed budgets for marketing and sales. Hired, trained, and mentored 65 personnel.
Key Highlights:
? Constructed a portfolio of clients including Amoco, Alltel, M&M?s, and Speedway Motorports, as well as various other sports properties including Arena Football, WUSA, U.S. Men?s National Soccer Players, and FIFA.
? Improved leverage of RMG3; negotiated licensing contracts with World of Outlaws and Dale JR Motorsports.
? Consistently exceeded all sales goals through management and sales of web services and integrated marketing efforts for major advertising agencies, as well as online, radio, television, and event marketing campaigns.

Prior 1999: Worked as a Manager/Department Manager at Home Depot, Chicago ? IL

EDUCATION AND CREDENTIALS

MBA
Manchester Business School, Manchester ? UK

Business Management
Depaul University, Chicago ? IL

PROFESSIONAL AFFILIATIONS

Member, American Marketing Association

Source: http://www.resumemycareer.com/marketing-and-communications-resume-sample-2/

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