Tuesday, February 21, 2012

LG unveils style-focused Optimus L3, L5 and L7 ahead of MWC

Android Central

Following the recent announcents of the Optimus Vu and Optimus LTE Tag, LG has taken the wraps off three more Android smartphones ahead of next week's Mobile World Congress in Barcelona. The Optimus L3, L5 and L7 make up what the manufacturer calls its "L-style" series -- a series of smartphones for design-conscious consumers.

LG has outlined a new design philosophy to go along with these new products -- put simply, it's hoping you're after a slimmer, squarer handset of metal construction. From today's press release --

"L-Style’s  design philosophy is comprised of five aesthetic elements:  Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that naturally draws one’s attention."

Eagle-eyed readers may remember the entry-level L3 from its brief appearance on a Swedish retailer's site a few weeks back -- the device was said to run Android 2.3 on a 3.2-inch display. That's been confirmed as part of LG's announcement today, though detailed hardware specs for all three devices are conspicuously absent.

In the absence of a spec list, we'll have to guess that L5 and the L7 are mid to high-end products. Both run Android 4.0 Ice Cream Sandwich (behind LG's Optimus UI, of course), but the only specs LG is confirming at this stage are the screen sizes -- the L5 is a 4-incher, while the L7 is a little larger at 4.3. LG says the L3 is due in Europe this March, while the L5 and L7 will follow in the first half of the year.

We'll bring you more on all of LG's new handsets, including the L-style series, from the show floor next week.

Source: LG PR, LG on Flickr



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